The Prudential Assurance Company Limited (M&G plc)

Overview

Legacy annuity and with-profits insurance subsidiary of M&G plc (demerged from Prudential plc in 2019, tracing heritage to 1848). IMPORTANT: this is NOT the same company as Prudential plc (the separately listed, Asia/Africa-focused insurer that kept the Prudential brand after the 2019 demerger) or Prudential Financial, Inc. (the unrelated US company) -- name collision risk flagged explicitly. PAC's balance sheet invests to match long-duration insurance liabilities via private credit, real estate debt and private corporate lending -- a genuine institutional allocator distinct from M&G's public third-party fund-management business. M&G plc's group-wide AUMA was £345.9 billion as of 31 December 2024, but this blends client and own-book assets and could not be cleanly isolated to PAC alone, so no AUM figure was recorded for this entity.

Key Facts

Type

Insurance Company