Yaşar Holding A.Ş.

Overview

Yaşar Holding traces to 1927, when Durmuş Yaşar opened his first shop selling marine supplies and paint in İzmir's Kemeraltı Bazaar; the group became Turkey's leading paint business by the 1950s and is now in its fourth generation under the Yaşar family (majority-controlled via holding entity Hedef). Under Chairman Selim Yaşar, strategy has centered on maximizing production, brand growth, and revenue diversification, with roughly $100M spent annually on machinery, packaging, and processing upgrades. 21 companies today, primarily in food/beverages/coatings with additional tissue, trade, agribusiness, and services activities; 4 companies rank among Turkey's largest 500.

Key Facts

Type

Family Holding Company