Adelaide Metrics Inc.

Overview

Adelaide helps advertisers measure media quality using attention metrics rather than proxies like viewability, via its AU measurement score. Founded in 2019 by Marc Guldimann, Perry Papadopoulos and Zach Kubin, it raised a $7M seed round led by Human Ventures, whose partner Joe Marchese joined its board.

Key Facts

Sector

AdTech / Attention Measurement

Focus Areas