NestLens
Portfolio Company

Elenas

Bogota, Bogota, Colombia

Overview

Elenas is Latin America’s leading social commerce marketplace platform. The company operates a direct-to-consumer ecosystem empowering independent micro-entrepreneurs (primarily women) to establish work-from-home retail channels. Users monetize their social networks by selling a wide variety of lifestyle, home, and beauty products via social media tools (WhatsApp and Facebook) while Elenas handles catalog curation, wholesale product sourcing, payment gateways, and end-to-end shipping logistics.

Key Facts

Sector
Technology
Business model
E-Commerce
Stage
Scale-Up
Team size
51-200

Focus Areas

TechnologyE-commerce
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Last updated May 29, 2026