NestLens
Portfolio Company

Eternz

Bangalore, Karnataka, India

Overview

Eternz is a curated vertical marketplace hosting 300+ jewelry and watch brands across fashion jewelry, silver, lab-grown diamonds, and lightweight gold, with AI-driven discovery matching designs to personal style/occasion/price; silver accounts for ~50% of sales. Treats jewelry as fast-fashion -- multiple styles per occasion rather than one heirloom piece. Pre-seed of ~$1.15M (INR 9.6 Cr) in 2024 led by Kae Capital with Gemba Capital participating, followed by a Pre-Series A led by Multiply Venture Partners with Kae Capital, Gemba Capital, IIMA Ventures, TDV Partners, Twin & Bull, and angels (Raghunandhan of Taxi For Sure, Nandan Reddy of Swiggy COO) participating. Total funding: $3.47M across 5 rounds.

Key Facts

Sector
Consumer Tech
Stage
Pre-Series A

Focus Areas

Consumer TechVertical E-commerce Marketplace / Jewelry & Watches
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Last updated April 20, 2026