Luru
Bengaluru, Karnataka, India
Overview
Luru is a 'revenue workspace' / sales-process-intelligence platform that brings CRM actions (Salesforce, HubSpot, Pipedrive) into the tools reps already use -- Slack, Zoom, Google Meet, email -- via no-code workflow automation, aiming to fix CRM data hygiene and boost sales-team productivity. Customers include Exotel, Zluri, and Postman; expanded into an 'AI SDR' feature by 2026. $1.4M seed (March 2023) led by India Quotient with Gemba Capital and angel investors participating. Founders are 4 ex-CXOs of Exotel -- only first names (Karthik, Sanjeeth, Sid, Anand) found in sources, full last names not disclosed, so contacts were not created for them (insufficient identification). STATUS DISCREPANCY FLAGGED: Gemba's own portfolio page marks Luru 'Inactive', but as of this research pass (2026-07-10) luru.app shows multiple live, current-looking pages (workflows, AI SDR feature, pricing) and an active Chrome Web Store listing, with no shutdown/acquisition/pivot news found anywhere -- this appears to directly contradict the 'Inactive' label. Not resolved with certainty -- recommend the coordinator double-check directly rather than trust either signal blindly.
Key Facts
- Sector
- SaaS
- Stage
- Seed
Focus Areas
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Last updated April 20, 2026