NestLens
Portfolio Company

Shoption

Pune, Maharashtra, India

Overview

Shoption is a B2B trade platform dedicated to irrigation and agri-equipment retailers, bridging 500+ irrigation/agricultural equipment brands with retailers who sell to farmers. Lists 200,000+ products across 200+ brands (motors, pumps, pipes, drip-irrigation systems, garden tools, hardware), offering dealer rates with no deposit required, credit facilities, exclusive discounts, fast doorstep delivery, and market-insight/trend data for retailers. No funding round or individually-named founder was found in this research pass despite searching -- genuine gap, not guessed.

Key Facts

Sector
B2B Platform
Team size
~32

Focus Areas

B2B PlatformAgritech / B2B Marketplace (Irrigation Equipment)
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Last updated April 20, 2026