Ten X You
Mumbai, India
Overview
TEN x YOU is a sportswear and athleisure brand co-founded by Sachin Tendulkar, Karthik Gurumurthy and Karan Arora, offering footwear, apparel and accessories designed for Indian athletes on a direct-to-consumer model. It is backed by Peak XV Partners (via the Surge program) and Whiteboard Capital.
Key Facts
- Sector
- Sportswear / D2C Apparel
Focus Areas
Sportswear / D2C Apparel
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Last updated July 27, 2026